Should CEOs be involved with key accounts?

Business case development, Customer understanding, Key account manager competencies and attributes, Networks, Organisation and structure, Senior management involvement

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Every CEO should know and build relationships with key customers, according to David Pearson, Managing Director SONY UK – even those with an accountancy or operational background who don’t have customer contact experience in their history. Top-to-top relationships can help to solve difficult issues. But the CEO must not become the go-to person for the…

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Should CEOs be involved with key accounts?

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Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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