Engaging Top Management in KAM

Customer profitability, Developing KAM programmes, Senior management involvement, Strategic key account plans

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KAM is a corporate strategy, so obviously involvement of Top Management is essential. But does your organisation really have it? Astonishingly, many key account managers don’t think so. Why not? Does your Top Management think they’re accountable for KAM? What should their involvement look like? What can you do about it? This webinar will address these…

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Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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Engaging Top Management in KAM

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 303 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 303+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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