What can Accounts tell Key Account Management?

Business case development, Costing & pricing, Customer lifetime value (CLV), Customer profitability, Financial management

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Some people think Accounts and Key Account Management are part of the same thing – it’s unfortunate that the same word is used in these very different senses. Nevertheless, there should be a link between your Accounts Department and KAM, and here Dominykas Cibulskas of SIA ZB explains what that is. We’re all in business, the…

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What can Accounts tell Key Account Management?

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Not a member? Sign up to access this and over 294 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 294+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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