PostGraduate Certificate
The first university accredited qualification purely in Key Account Management!
Totally online! January - September
Designed for working professionals: Immerse yourself in a dynamic learning journey that fits your schedule. Access online lectures, engage with KAM experts, and benefit from our partnership with TU Dublin.
Elevate your career in Key Account Management today.
Apply for 2025 between 1st September - 30th November 2024
• Access content online to fit your schedule
• Engage in expert lectures, practical assignments, and workshops
• Unlock career opportunities
*Applicants should preferably have a first degree. If not, please complete the application form as fully as possible and we will instruct you on the next steps.
Enhance your career prospects with focussed KAM insight
Flexible Learning
Study at your own pace with online lectures and live tutorials.
Expert Lecturers
Learn from renowned industry specialists and thought leaders.
Transferable Credits
Earn 30 European Credit Transfer points for future studies.
Practical Assignments
Apply theory to real-world scenarios with hands-on assignments.
Course overview
Module 1: KAM Essentials
Each session involves questions, exercises, and a reflective piece for real-world application.
1.1 Introduction to Key Account Management
Tutorial
1.2 Key account relationships
1.3 The role of the Key Account Manager
Tutorial
Assignment: exercises and reflective report
Module 2: Business analysis & strategic planning
Analyze customer-supplier dynamics, shape strategies, and demonstrate understanding through a strategic account plan.
2.1 Business environment analysis
Tutorial
2.2 Strategy and value development
Tutorial
2.3 Strategic account planning
Assignment: strategic key account plan
Module 3: KAM Implementation
Lectures feature questions, exercises, and reflective writing for improved KAM performance.
3.1 Selling and business development
Tutorial
3.2 Marketing in KAM
3.3 Organisational effectiveness
Tutorial
Assignment: exercises and reflective report
Frequently Asked Questions
- Less experienced, new and aspiring key account managers, or other functions looking to switch.
- More experienced key account managers who have missed out on KAM training and education and/or those wanting a career-relevant, high–quality, university-accredited qualification.
- Account managers, whether in a commercial or not-for-profit organisation.
As a Postgraduate course, applicants should have a Level 8 first degree, minimum grade 2.2, in any subject.
There is a route for Exceptional Entry but you will need to supply extra information about your education and experience.
- The first academically-accredited qualification in KAM worldwide.
- Top-quality lecturers in specialist subject areas – academic rigor guaranteed.
- AKAM membership and access to practical and academic reference materials in Member Resources, throughout the course.
- 30 European Credit Transfer points (ECTS) which may be used for entry to further postgraduate qualifications in TUDublin and other Universities.
- Increased attractiveness to employers and enhanced career prospects.
- The course is part-time and entirely online. You can access recorded lectures by our team of subject matter experts whenever you like, as often as you like. Lecturers will pose questions and set short exercises throughout each of the 3-hour lectures.
- The programme consists of three Modules of 8 or 9 lectures each, released in TUDublin’s virtual learning environment – BRIGHTSPACE – generally on a weekly basis. Plus two live online tutorials per module.
- Module assignments consists of the collection of your responses to the in-lecture exercises, reflective reviews of KAM in your organisation, and a complete strategic account plan for Module 2.
- You should allow a significant amount of time for reading, self-study and research/exploration of KAM practice in your organisation.
- Check if you have your degree certificate and, if it’s not in English, you’ll need an authorised translation of it. If you are applying for exceptional entry, get your CV and references together.
- Complete the application form and upload your degree certificates and translations. If you are applying for exceptional entry, complete the additional details and upload your extra documents.
- Wait for confirmation that your application has been accepted.
- Pay the course fee of €3,000 euros (by card or direct to bank) and receive the Student Handbook containing everything you need to know.
- TUDublin will register you as a student and send you a student number, dedicated email address and access to the learning platform Brightspace.
- You will be emailed with details of the introductory online tutorial (date in Student Handbook) and you’re off!
Email your query to [email protected] and we’ll get back to you as quickly as we can.
Student feedback
![Santiago Medina](https://a4kam.org/wp-content/uploads/2023/10/Santiago-150x150.jpeg)
![Rafi Habibian](https://a4kam.org/wp-content/uploads/2023/10/rafi-habibian-2-150x150.jpeg)
![Monique Esmay](https://a4kam.org/wp-content/uploads/2023/10/Monique-Esmay-150x150.jpg)
![Samuel Mmusi](https://a4kam.org/wp-content/uploads/2023/10/Samuel-Mmusi-150x150.jpeg)
Your path to success
1. Complete the online Application Form
2. Once accepted, pay €3,000 Fee (No Extras)
3. Receive your TU Dublin login details
4. Dive into Engaging Modules on Brightspace
Meet our expert faculty
![](https://a4kam.org/wp-content/uploads/2023/07/Diana-Woodburn-170515-002b-150x150.jpg)
PRINCIPAL LECTURER
Dr Diana Woodburn
The Association for Key Account Management
![](https://a4kam.org/wp-content/uploads/2023/07/Alistair-Taylor-150x150.jpeg)
KAM SPECIALIST
Alistair Taylor
BrightBridge Consulting
![](https://a4kam.org/wp-content/uploads/2023/10/Louise-Gorman-150x150.jpeg)
FINANCE FOR KAM
Dr Louise Gorman
Technological University Dublin
![](https://a4kam.org/wp-content/uploads/2023/10/Lesley-Murphy-150x150.png)
MARKETING FOR KAM
Dr Lesley Murphy
Technological University Dublin
![](https://a4kam.org/wp-content/uploads/2023/10/Rob_Leavitt--150x150.jpeg)
ACCOUNT BASED MARKETING
Rob Leavitt
ITSMA Momentum
Still have questions?
[email protected]
Dr Anthony Paul Buckley Programme Director, Postgraduate Certificate in Key Account Management. Assistant Head, School of Marketing
[email protected]
Dr Diana Woodburn Chairman, Association for Key Account Management
www.tudublin.ie
College of Business, Technological University Dublin City Campus - Aungier St D02 HW71, Ireland
Contact Us
Take the next step towards developing your potential in Key Account Management
Secure your place today
Application Deadline: 1st December
Once your application is accepted, you’ll need to pay the €3,000 fee, no extras (payable by card or bank transfer to AKAM).
You’ll then receive the student registration number for TU Dublin and your log in details for the programme modules on the Brightspace platform.