![](https://a4kam.org/wp-content/uploads/2023/08/White-300x200.jpeg)
Strategic Key Account plans and planning – AKAM Technical workshop, Lisbon, 2023
This AKAM Technical workshop (Lisbon, 2023) kicked off with the importance of strategic key account plans, arguably the most important thing a key account manager has to do. Which is at odds with the fact that they are commonly poor or even non-existent. So Dr Diana Woodburn explains how to construct the strategic key account…