What is the Value of Trust in Key Account Relationships?

By Heidister Drewett | April 13, 2020 |

Dominykas Cibulskas
Friday 15th May 2020

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12:15-12:50 p.m. CET/11:15-11:50 a.m. BST

 

AKAM is inviting you to a scheduled Zoom meeting.

Topic: What is the Value of Trust in Key Account Relationships?
Time: May 15, 2020 11:15 AM London

Join Zoom Meeting
https://us02web.zoom.us/j/86861665622

Meeting ID: 868 6166 5622


Value Does Value = profit = money? Or do human and social values matter too? What values are you seeking? What values is your counterpart or partner chasing?
Are your values compatible, can you find some values that unite you? Has the recent crisis taught us that there is more to a successful business than the most direct route to the cash?

Relationship How does your organisation view relationships? Relationship = connection = transaction = value = money? Or can there be a different kind of relationship? It could be warm, close and productive OR distant, remote and cold or even negative, inevitable and destructive? Is it a choice or a given? Can you change the direction of a relationship without breaking it?

Key Account Are they the biggest customers today based on cash-generating transactions, or those with the biggest potential in future? How would the equation change if you offered a close, trusting relationship? Can we apply to business relationships the models we use in our daily life?

Trust Is trust itself valuable? What should you do to be trusted and learn to trust others? Is a relationship even possible without trust? What is the difference between relationships with trust and without it? In fact, do we need trust in business relationships at all – maybe a strong business model is enough.

 

It’s a short question with complex answers.

‘Trust’ and ‘Relationship’ raise many queries that have few clear answers.

Join this webinar to see if there is some logic you can use in your own KAM role.


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