Open Webinar

Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique introduce the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.

At some point you are likely to be involved in a takeover or merger, partial or complete. Integrating key accounts afterwards and managing client expectations needs careful handling - processes can get broken and need to be consolidated. Be prepared!

Collaboration needs to be more than a mindset: to operate in complex organisations it requires structures and processes as well. David Loseby will illuminate how collaboration works in reality and in KAM.

Nima’s model of technologies in customer interaction will take you through the bewildering collection available so you can see what does what, why and how. Not to be missed if you are going to exist in this increasingly complex and digitised environment!