Account Based Marketing (ABM)
57% of the buying journey is complete before Sales even enters the picture! With ABM you can quadruple win rates, an opportunity too compelling to overlook.
Procurement: sales prevention or strategic asset?
Delve into the dynamics of procurement and sales relationships - are you extracting the true value?
AKAM Meeting: Communication – 90% of the KAM job!
Have you built your online comms skills? Do you know what messages to collect and convey to key customers? Find out from 3 different experts!
Building effective relationships with government stakeholders
Unlock the secrets of successful corporate-government collaborations in our webinar on building effective relationships with key government stakeholders, and learn how to navigate political uncertainties with strategic account management.
Getting the most out of your legal adviser
How can you best engage with Legal in order to make sure that you get the input you need, in the form you want and at the time you need it?
Fostering Connections: An ED&I Approach
Your key customer cares about Equality, Diversity and Inclusion, so must you!
The power of real insight in long lasting customer relationships
Join Helen Wilson, CXO, IPSOS, as she discusses the power of real insight.
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Feedback and AI in KAM Action Planning
FREE open webinar! Expert Dennis Chapman from the Chapman Group, USA.
In-Person Technical workshop & full AKAM meeting, Guildford, UK, 2024
The University of Surrey Stag Hill, University Campus, Guildford, Surrey, United KingdomLet's meet up! AKAM Technical on Introducing AI & new technologies into KAM plus all day workshopping – sessions led by an AI entrepreneur, a professor and a real key customer.
3 drivers of KAM success
How do you measure up against 3 critical KAM success drivers?
Key account management success is much more likely when the right mind-set, skill-set and tool-set are in place.
KAM success demands internal alignment
Why does KAM success demands internal alignment? See practical examples and best practices to describe the damaging pitfalls, and what a KAM and their leadership team might do proactively to turn the tables to create a competitive advantage.
Why KAM should embrace Account-Based Marketing to accelerate impact
Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique introduce the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.
