Account Based Marketing (ABM)

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57% of the buying journey is complete before Sales even enters the picture! With ABM you can quadruple win rates, an opportunity too compelling to overlook.

Free

Building effective relationships with government stakeholders

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Unlock the secrets of successful corporate-government collaborations in our webinar on building effective relationships with key government stakeholders, and learn how to navigate political uncertainties with strategic account management.

Free

Getting the most out of your legal adviser

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How can you best engage with Legal in order to make sure that you get the input you need, in the form you want and at the time you need it?

Free

3 drivers of KAM success

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How do you measure up against 3 critical KAM success drivers?

Key account management success is much more likely when the right mind-set, skill-set and tool-set are in place.

Free

KAM success demands internal alignment

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Why does KAM success demands internal alignment? See practical examples and best practices to describe the damaging pitfalls, and what a KAM and their leadership team might do proactively to turn the tables to create a competitive advantage.

Free