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Why KAM fails – and how to rescue it
Some companies are disappointed with the outcomes of their KAM programmes. And yet what should be a major strategic initiative has been downgraded to ‘just another management technique’ – a ‘nice-to-have’ rather than a ‘must-be’. Why is it that? This webinar will identify and address common issues:   KAM objectives are sometimes unclear, unrealistic, or non-existent……