special event

4th Annual AKAM

Key Account Management Conference

Online via Zoom Events

Join from anywhere in the world!

Days
Hours
Minutes
Seconds

Tuesday 8th March 2022

Session 1
12.00 - 13.45 CET
11.00 - 12.45 GMT

Session 2
15.00 -16.45 CET
14.00 - 15.45 GMT

Wednesday 9th March 2022

Session 1
12.00 - 13.45 CET
11.00 - 12.45 GMT

Session 2
15.00 -16.45 CET
14.00 - 15.45 GMT

More information on its way soon

SAVE THE DATE, Tuesday 8th March and check back soon to register

Access to our conference hub coming soon

About the conference

Join us online on Tuesday 8th March and Wednesday 9th, 2022 for this two-day, four-part conference that focuses on what key account managers, the people at the customer ‘coalface’, actually do – how they need to do it and what competencies and capabilities are crucial to their success, and that of their company and customer.

So presentations and discussions in this conference are broadly grouped around Business and customer understanding; Selling and business development; organisational effectiveness; and Relationships and interaction.

You are invited to join in the panel discussions and Q &A sessions which will alternate with thought-provoking presentations. This exceptional and experienced line-up of conference presenters come from multiple business sectors and academia across Europe and the US, to offer you very practical approaches and tips as well as new insight from KAM research.

Whether you are a key account manager yourself, or a KAM or HR leader, this is about things you need to know to operate successfully at the forefront of the ever-expanding world of KAM.

 

Tickets and registration coming soon

SAVE THE DATE, Tuesday 8th March and check back soon to register

Members

0
  • This ticket is for those that have an active corporate, programme of full individual membership with AKAM
  • **Online membership not included.

Online

50
  • This ticket is for those that have an active online AKAM membership.

Non-Members

90
  • Upgrade to an AKAM online membership for a further €50 when you apply within four weeks of the purchase date.

Conference speakers

This exceptional and experienced line-up of conference presenters come from multiple business sectors and academia across Europe and the US.

Business and customer understanding

Tuesday 8th March 2022 | Session 1 | 12.00 – 13.45 CET |11.00 – 12.45 GMT

Bjarne Lykke Sørensen

CEO, Siemens A/S and Digital Industries Denmark

Co-creation of value is the key to successful KAM

Training and growth mindset

Effective value co-creation

Building partnerships and ecosystems to gain market share

Dennis
Chapman

President and CEO, The Chapman Group USA

Know the numbers

Which metrics facilitate understanding across the team?

KAM Best Practices enabled and supported by metrics

Engaging the account in metric development and interpretation

Selling and business development

Tuesday 8th March 2022 | Session 2 | 15.00 – 16.45 CET |14.00 – 15.45 GMT

Deva Rangarajan

Professor Sales and Marketing, IESEG School of Management, Paris

Impact of digital transformation and pandemic on KAM

Re-evaluating the key account portfolio

Leveraging digital technologies to create value for key accounts

Enabling key account manager effectiveness

Christian
Maryska

Chair of Marketing, School of Business and Economics, RWTH Aachen University

Can you still increase business with your key accounts?

How to determine sales growth potential, how big is it?

Why does this sales growth potential exist? And how can you capture it?

How can you capture this sales growth potential in the future?

Organisational effectiveness

Wednesday 9th March 2022 | Session 1 | 12.00 – 13.45 CET |11.00 – 12.45 GMT

Gülnur
Durak

Section Manager International Key Accounts EMEA, Daikin Europe

A Practitioners Glance at Organisational Effectiveness in KAM

Selection criteria for Key Accounts: Where to start?

KAM as an entire company

Monitoring performance: Return on Attention

 

Darren
Bayley

Sales Director UK & Ireland, Straumann Group

Alignment between KAM Teams and Sales

Value creation through alignment of KAM teams, customers and Sales

Risks for key account managers and practical mitigation tips

Required KAM professionals’ capabilities for alignment

Relationships and Interaction

Wednesday 9th March 2022 | Session 2 | 15.00 – 16.45 CET |14.00 – 15.45 GMT

Jerid
Lydic

Americas Lead, Pfizer Global KAM Center of Excellence

Which KAM relationships matter most?

How to frame relationships in KAM

Individual vs. Account Team vs. Organization vs. Customer vs. Key Account

Orchestrating collaboration for longevity and success

Richard
Ilsley

Managing Partner, Key Account Management Group

Contact

For any inquiries please email

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