KAM of the Year 2021

Are you a great Key Account Manager?

Do you know a great Key Account Manager?

At last!

The Key Account Manager of the Year Award gives you the chance to demonstrate your value

We’ll be looking to showcase key account managers who have done something notable in KAM, whether something particularly exciting this year or steadily over the last three years. You may be in any sector, country or size of the organisation, that's not important.

We want to know what YOU have done, regardless of whether your organisation is supportive of KAM or not. KAM doesn't only apply to large companies - we really welcome entries from smaller organisations.

This award is open to all

You don't have to be an AKAM member to nominate someone or enter yourself for Key Account Manager of the Year 2021.

The judges will be looking for:


  1. Depth and breadth of customer understanding
  2. Creativity (of any kind - offer or support or new approach)
  3. Customer value
  4. Contribution to your organisation's strategic objectives.
Applications due by
31st December 2021

Scan this example entry to help you get started on writing your statement.



Using the application form below, write a statement (up to 500 words) of what you have done to become the next Key Account Manager of the Year.

Then ask someone to endorse it as being substantially true (your nominator) and send it to us at [email protected].


  • Applications should relate to activities within the last three years.
  • All material submitted as part of your application will be kept confidential to the AKAM Board member judges who endorse AKAM's confidentiality policy (Click here).


Summarise in just 500 words what you have done and achieved as a KAM (within the last 3 years).

Ask a nominator (e.g. line manager, customer) to broadly agree to your statement.

Send your statement to AKAM at [email protected] (with your nominator's name and email address). 

Short List
AKAM will tell you if you are short-listed.

Interviews for short list
30-minute video interviews with judges, shortlisted KAMs only.

TO APPLY: Download the form below, include your statement and other details and send it to AKAM at [email protected].




Key Account Manager of the year 2020

Margaret Free - Scheidt & Bachmann, US

“Maggie Free is a well-deserved winner: she showed exceptional focus, resilience and tenacity as a key account manager by stepping in to re-build trust after her organisation had suffered a serious setback with a strategically important transport customer. Maggie and her team maintained their clear focus, plan and long-term perspective despite complex hurdles and push-backs. Through sustained focus, deep listening to the customer, responsiveness and guidance, customer engagement has been transformed.

Internally, close interactions with senior management and global operations refuelled the appetite to grow with this customer. Collaboration with Human Resources enabled the selection and training of a cross-functional team supporting the construction of the value proposition.

Following the proactive proposal of a new solution to address the customers challenge, Maggie and the team won high-value business with further opportunities ahead. Maggie’s sustained application of key account management has been crucial to transforming the relationship and future prospects.

Key Account Manager of the year 2019

Amanda Strawbridge - Pfizer, US

A very worthy winner - a passionate key account manager who actively employs KAM to change customer perceptions and attention.

Amanda has built commitment and alignment across leadership, multi-functional, customer and internal groups and developed insight-led value propositions through the voice of the customer and stakeholder research. See Amanda's video to find out how.

She showed a joined-up approach in which strategy and execution were powerfully linked, bringing about strong commercial gains and wider benefits for society.

Clear value has been delivered, with strong customer endorsement opening up future opportunities for continued productive collaboration.

Key Account Manager of the year 2018

Mark Sourd - Pfizer, France

The judges found that Marc demonstrated essential KAM characteristics and best practices really well.

He had to deal with a complex and challenging account, and his continuous commitment has been vital in gaining the internal and customer support needed to advance relationships and results. He managed the creation of customised solutions and tools that have been vital to success.

Thanks to his analytical skills, Marc has introduced and managed performance metrics and governance for success. He has also changed his own mindset to embrace the broader requirements of KAM, over and above his originally sales-focused approach.

What would winning do for your career? It was great for Marc's.

Entering is simple, it's surely worth a try!



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