Key Account Manager of the Year 2020

It could be you in 2020! Show the world how good you are – you deserve recognition!

Are you a great Key Account Manager?
Do you have a great Key Account Manager on your team or with your supplier?

We’ll be looking for key account managers who have demonstrated or gained the following, in organisations of any size. Key Account Management is not only applicable in large companies, and we welcome applications from smaller organisations. 

Entries will be judged against the following criteria: 

  1. Depth and breadth of customer understanding
  2. Creation of innovative offer/support/approach valued by the customer
  3. Customer endorsement
  4. Contribution to a supplier's strategic objectives.

Use the forms at the bottom of this page to nominate someone or to ask someone to nominate you. If you need any more information, just email [email protected]


How it happens

Ask someone to nominate you using the form above. Once we receive their nomination, we will then email you to ask you to write a summary, in not more than 500 words of how you have met the criteria above within the last 3 years.

Make sure your summary includes your name, organisation, job title and contact details, and then send it to [email protected].


  • The application should be endorsed by the nominator as being substantially true.
  • Applications should relate to the last three years.
  • Confidential details will not be published


Step by step


Nominees send a document (max 500 words) of why they should win the award to: [email protected]

By 30th October 2020

Submissions will be assessed by AKAM Board members based on the four criteria above and the shortlist of 3 candidates notified.

By 20th November 2020

Shortlisted 3 candidates make an Internet-mediated presentation to a panel of AKAM Board members (20 mins).

By 20th January 2021

The winner will be notified as soon as possible.

By 31st January 2021

The winner is announced at the AKAM Conference and receives a certificate and trophy to keep, and publicity for their achievement in the AKAM website, bulletins etc.

March 2021

Key Account Manager of the Year 2018

Marc Sourd, of Pfizer France

The judges found that Marc demonstrated essential KAM characteristics and best practices really well.  He had to deal with a complex and challenging account, and his continuous commitment has been vital in gaining the internal and customer support needed to advance relationships and results. He managed the creation of customised solutions and tools that have been vital to success. Thanks to his analytical skills, Marc has introduced and managed performance metrics and the governance for success. He has also changed his own mindset to embrace the broader requirements of KAM, over and above his originally sales-focused approach.

Marc Sourd 2018

What would winning do for your career? For your company? For your team?

Give it a try, why not?

  • Ask for a nomination
  • Nominate someone
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