The Association for Key Account Management
Account Based Marketing (ABM)
57% of the buying journey is complete before Sales even enters the picture! With ABM you can quadruple win rates, an opportunity too compelling to overlook.
Procurement: sales prevention or strategic asset?
Delve into the dynamics of procurement and sales relationships - are you extracting the true value?
Building effective relationships with government stakeholders
Unlock the secrets of successful corporate-government collaborations in our webinar on building effective relationships with key government stakeholders, and learn how to navigate political uncertainties with strategic account management.
Getting the most out of your legal adviser
How can you best engage with Legal in order to make sure that you get the input you need, in the form you want and at the time you need it?
Fostering Connections: An ED&I Approach
Your key customer cares about Equality, Diversity and Inclusion, so must you!
The power of real insight in long lasting customer relationships
Join Helen Wilson, CXO, IPSOS, as she discusses the power of real insight.
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