The Association for Key Account Management
Account Based Marketing (ABM)
57% of the buying journey is complete before Sales even enters the picture! With ABM you can quadruple win rates, an opportunity too compelling to overlook.
Procurement: sales prevention or strategic asset?
Delve into the dynamics of procurement and sales relationships - are you extracting the true value?
Building effective relationships with government stakeholders
Unlock the secrets of successful corporate-government collaborations in our webinar on building effective relationships with key government stakeholders, and learn how to navigate political uncertainties with strategic account management.
Getting the most out of your legal adviser
How can you best engage with Legal in order to make sure that you get the input you need, in the form you want and at the time you need it?
Fostering Connections: An ED&I Approach
Your key customer cares about Equality, Diversity and Inclusion, so must you!
The power of real insight in long lasting customer relationships
Join Helen Wilson, CXO, IPSOS, as she discusses the power of real insight.
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Feedback and AI in KAM Action Planning
FREE open webinar! Expert Dennis Chapman from the Chapman Group, USA.
In-Person Technical workshop & full AKAM meeting, Guildford, UK, 2024
The University of Surrey Stag Hill, University Campus, Guildford, Surrey, United KingdomLet's meet up! AKAM Technical on Introducing AI & new technologies into KAM plus all day workshopping – sessions led by an AI entrepreneur, a professor and a real key customer.
3 drivers of KAM success
How do you measure up against 3 critical KAM success drivers?
Key account management success is much more likely when the right mind-set, skill-set and tool-set are in place.
