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Finance in KAM

Know the numbers – 4th Annual AKAM Conference

Dennis Chapman firmly believes ‘What gets measured, gets improved’. So in this session he explains and positions the metrics that can be deployed to drive KAM forward. Given the amount of data available, though, it’s important to understand which metrics to follow and what they imply. Triangulating internal insights with external insights and industry data…

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AKAM News

Webinars from the Association for Key Account Managers

Have you seen AKAM’s selection of recorded webinars for Key Account Managers? As a member of the Association for Key Account Management, you have exclusive access to the ‘member resources’ section of the website. AKAM’s ‘member resources’ is a Key Account Managers archive of informative and educational resources. In the member portal, you will find…

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KAM of the Year

Key Account Manager of the Year 2020

The judges said Maggie Free showed exceptional focus, resilience and tenacity as a key account manager. She started with a relationship that had soured after her organisation suffered a serious setback with a strategically important customer. Key accounts have long memories and Maggie had a big job to re-build trust with the customer, a major…

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Key account managers

Steering the customer experience

Steering the customer experience It’s in your own interest Working as Key Account Managers means that you are constantly moving your scope from the bigger picture, to the smaller. You need to manage the long-term strategy as well as tactical and operational challenges in order to keep a smooth partnership with your customers. Many people…

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AKAM News

Welcome Vetropack

Vetropack AKAM (the Association for Key Account Management) is delighted to welcome Vetropack as its latest Corporate Programme Member. As a producer of sustainable packaging – more than 5 billion glass containers per year – Vetropack is particularly interested in working more closely with customers (Key Account Management, in fact), especially through supporting their sustainability initiatives. KAM…

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KAM communications

Digitisation survey results

Nearly everyone agreed that the pandemic had driven up customers’ use of digital applications, particularly communication platforms. It had certainly speeded up digital transformation initiatives. And everyone agreed that hybrid working is here to stay for account managers. But while some people thought that communication had been improved, others thought it had worsened and the…

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AKAM News

Virtual Meetings: how to promote effective business relationships with key customers

Introducing the next members-only, AKAM webinar Virtual Meetings: how to promote effective business relationships with key customers With Cristina Mariani Alinea Training & Consulting Friday 27th November 12:15-1:00 p.m. CET/11:15-12:00 p.m. GMT Over the last few months, everyone has been thrown into meeting customers via Zoom etc. Most of us would rather be seeing customers face-to-face but,…

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AKAM News

What’s key in searching for the perfect Key Account Manager?

This webinar is open to all. What’s key in searching for the perfect Key Account Manager? Friday 6th November 2020 12:15-1:00 p.m. CET/11:15-12:00 p.m. BST Hosted by: The Association for Key Account Management It’s more important than ever for us to know what businesses want in a key account manager. Gintare’s session at our meeting…

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AKAM News

Sharing customer knowledge – a total organisational approach 💻

Sharing Customer Knowledge – a total organisational approach promises to be a snappy, thought-provoking webinar with EMCOR UK’s KAM exponents Steve Dolan and Jeremy Campbell. How do you get a Facilities Management biased business to focus on customers and customer value when the main thrust of the business is on providing services? How do you get…

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Strategic key account plans in practice

Watch the recorded webinar and view the presentation slides of AKAMs Strategic Key Account planning webinar. This webinar was hosted by Geoff Quinn of Pfizer Global and Diana Woodburn AKAM Chairman. The quality – even the existence – of strategic key account plans is patchy even in some of the most forward-looking organisations. Why is…

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